Many of you are probably wondering how content creators and bloggers sustain themselves without having a “regular” day job. I am sure that most of you know (or at least suspect) that blogging can be lucrative. With that in mind, today we’re going to explore methods: how bloggers make money online.
First things first, content creators diversify
Content creators have multiple streams of income. It’s not just ads, it’s affiliate marketing, sponsored content, sales, freelance work, royalties etc.
Continue reading to learn about five ways content creators make money on websites.
#1 – Ad revenue:
This is the most obvious one, and probably the most passive (yet unpredictable) of all income streams.
The way that it works is that bloggers choose to ‘rent’ some of the real estate on their blog for Ad agencies in order to receive an income based on either prints or clicks.
A popular provider of ads is Google Adsense. Adsense usually pays by click, which means they will only pay you money (which ranges from a few cents to few dollars per click) each time one of your readers click on an ad.
And who clicks on ads anyway?
Not that many people, this is why Adsense is essentially used by beginner bloggers who just don’t have enough page views to get approved by a high end ad agency.
Agencies like AdThrive or Mediavine usually require a monthly minimum of page views in order to get approved. Then they usually pay you by according to the traffic your blog gets. These agencies offer efficiency, meaning that they know exactly how to get you the most amount of money for your page views.
Bottom line is, when it comes to ads, the higher traffic a blog has the more money they can make from ads. It’s not uncommon to see bloggers with million+ page views monthly traffic to make well over 10 000$ monthly just from ads.
#2 – Sponsored content
This is another popular way to make money from a blog. Sponsored content is a contract, or agreement between a blogger (influencer) and a business who is trying to get more people to try their product. In a way, it is advertising, but it is very different from what running an ad on your blog is.
Let me draw you a little fictional scenario here. Mr. Blogger runs a successful food blog with lots of loyal readers. A company that is trying to get ahead as the number one pasta brand in the market gets in touch with Mr. Blogger to ask him to promote their pasta in one his recipes. They both agree on the terms: a price for the promotion, frequency of mention, where and how it is promoted, etc.
Tip: Ideally sponsored posts should be of products that the content creator actually likes. You will find that most successful bloggers who have been working with brands for a long time are honest; because if there is one thing people don’t tolerate, it’s dishonesty.
If you’re new to blogging, one way to get sponsored content jobs is to work with agencies. Agencies act as the middle man between you and the brand (they charge you a fee for that of course) and take all the guess-work out of the equation for you.
#3 – Affiliate Marketing:
Affiliate Marketing is huge. How huge? Well, let me just put this way: a lot of bloggers don’t even bother putting ads on their website because affiliate marketing is their holy grail.
What is affiliate marketing? How does it work? It’s pretty straightforward. It’s the action of promoting somebody else’s product with a specific link to make a commission of the sale of said product. A lot of bloggers love this approach, because it involves no risk-taking, just the promotion of a product that they love in order to help their readers and turn in a profit from that.
If I can tell you one thing it is this: never ever promote a product you have never tried, or can’t stand behind. Readers put their trust in bloggers, and that trust should be cherished. Also, it’s easily broken.
A blogger that has been very successful with affiliate marketing, and that I trust immensely is Pat Flynn from Smartpassiveincome.com
If you want to learn more about affiliate marketing, he is your man!
#4 – Selling products
This goes in the same spirit as affiliate marketing, except this time, the blogger is the one coming up with his product and selling it.
Pretty simple, right? That’s because it is. Most successful bloggers who have a loyal following are able to sell their products to their fans and turn in a handsome profit for it. That’s because most successful bloggers are serving a specific niche and their readers are usually glad to have found them.
I have been blogging for over a year now, and so far have not came up with a product of my own. However, there are many bloggers that have helped me out and I felt more than comfortable buying their premium products because I knew they were going to help move forward as a, let’s say, apprentice blogger.
Again, there are many places where you can find successful bloggers, who only live from selling their own products.
Pat Flynn. A household name, really, he has helped countless bloggers monetize their blogs.
Melyssa Griffin. Not related in any way to Peter Griffin. She is kind of a Pinterest marketing genius.
#5 – Freelance work:
Another way to make money is as a freelancer. Bloggers have the chance to freelance because of the skills they’ve developed over the years, specific to their craft… Whether it was learnt through their blogging careers or previous careers, they have acquired a specific skill set (like Liam Neeson) that puts a high demand on them.
Yes, that was a Taken reference.
Some bloggers are good with search engine optimization, and as a result of that, a lot of other bloggers/companies are asking for their help optimizing their blogs to rank higher for Google searches. Some content creators have become amazing photographers and as a result of that, they can sell that skill for good money.
Bottom line is people who usually make money online rely on many streams of income. If they are able to use their skills effectively, they can make good money. However, keep in mind that while anybody can be a blogger, being a successful blogger is a lot harder. Like many other things in life, it requires hard work, dedication and most importantly a lot of love for what you do. You’ll be giving up many nights and weekends while you turn your side hustle into a business.
I hope this was a helpful blog post and if you have any questions, leave a comment and I will get back to you.